A baby is born...An idea is born: Attending public events while nursing a new baby proved to be a hassle... Entertaining friends and family members was not how it used to be. ...Breastfeeding in public always seemed to lead to the dreaded tug-o-war between baby and blanket, which usually ended with ones modesty being compromised. Tired of having to leave the room in order to feed baby in privacy...
The Next Step...The Nursing Covers on the market at that time were clinical, unsightly and impractical and, moreover, hard to find. After some time spent searching it was decided - this could be done better and so came the birth of Hooter Hiders. Hooter Hiders - after the original prototype was dubbed so by a male friend (of course). A simple blend of beautiful fabrics chosen with chic moms in mind, with the all important patent pending rigid neck line that allows mom to see baby and baby to see mom. As soon as they came on the market, they were a sensation. Gaining publicity and fame almost overnight - Hooter Hiders were in demand!
The Evolution...Hooter Hiders was our baby, but we wanted her to grow up into a chic company and she needed a name to fit her style - Bebe au Lait. Our already loyal following asked us, no, begged us (and to continue to do so!) to keep the name Hooter Hiders 'it will always be the Hooter Hider to us' they say. So, we decided to offer the same product with a choice of logo - Hooter Hiders for tongue-in-cheek and Bebe au Lait for mama chic.
The Owners...Bebe au Lait & Hooter Hiders is owned and operated by Claire and Ronnie Ekelund. Claire, a native of England, Ronnie of Denmark. It was Ronnie's international career of professional soccer that finally brought them to the US and with their two wonderful little girls; they call the beautiful town of Los Gatos in Northern California "Home".
Breastfeeding is something to be proud of. For those of us who are not so comfortable breastfeeding in public, Bebe au Lait has got you covered - and in style.