My name is Lynette Damir and I am the founder of SwaddleDesigns. I am an RN and mother of two young children. My inspiration for Swaddle Designs came from many sources: the love of my mom as she carefully wrapped my children in blankets she had sewn for me, the knowledge of many wonderful reasons why swaddling is important, and the discovery that many of my friends and family did not know how to swaddle effectively, couldn't remember how to swaddle, or didn't have the right kind of blanket to bundle their babies.
When I shopped for blankets for my friends and family, I wasn't satisfied; the blankets were too small, not the right shape, not the right material, too fancy, too slippery or too thick. And when I helped my friends by swaddling their newborns, they would say, "Oh, show me that again!" or "I can never remember how to do that." The idea to design the Ultimate Swaddling Blanket was born.
My design philosophy is to create stylish, attractive and functional products. I was inspired to create beautiful, multi-use blankets optimized for effective swaddling. My blanket includes our exclusive 123 Swaddle Tip Tag which will help parents master the art of swaddling. Much research has gone into the development of this blanket including consultations with PhDs in infant research. Everything has been done with passion and care. Each component of my blanket has been carefully selected for its color, texture, durability and beauty. I hope my blanket will become a favorite for parents and their babies.