Patented FRUBI SHADES with the ULTRAGUARD lens comfortably fit kids 6 months to 6 years old and offer serious (maximum) protection for the eyes of the children you love!
FRUBI stands for FRame coverage, Uv, Blue light and Infared. FRUBI SHADES have an EPF rating of 99.5 out of 100, they offer the highest rating ever recorded in the industry!
Designed by a leading ophthalmologist, this patented child eyewear is molded into one soft piece for comfort and safety.

Black Pirate, Green Camo, Denim Blue

Pink Camo, Sporty Orange
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Frubi® Shades are one size that comfortably fit children 6 months to 6 years old.
| Frame Left to Right | 4.91 in | 12.5 cm |
| Minimum Head Circumference | 17 in | 43.1 cm |
| Maximum Head Circumference | 22 in | 55.8 cm |
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Q:Tell me about Ultraguard® Lens -100% UVA, UVB and Blue Light Protection.
A: Not only do the Ultraguard® lenses on Frubi Shades block 100% of UVA and UVB, they also block all of the harmful blue light. Research shows that blue light may contribute to macular degeneration (the leading cause of blindness in elder Americans)
Q: Why do I need sunglasses for my child?
A: The human eye is 10 times more sensitive to harmful UV rays than your skin. Yet how many of us consider sunglasses for our children a necessity, like using sunscreen? Not many! As we age, our natural lens becomes more protective. Until then, children's eyes need all the protection they can get! Introduce Frubi® Shades early and your children will become accustomed to them. Protecting their eyes will be a lesson they will keep for life.
Q: What else should I know about eye protection for children?
A:
- Did you know that eyes can get sunburned?
- Did you know that babies’ retinas are 70% more exposed to UV than adult eyes?
- Did you know that approximately half of the entire time we spend outdoors in our lifetime occurs in the first twenty years of our life?
- Did you know that most sunglasses don’t filter out blue light or have enough frame protection to prevent rays from squeezing through to the eyes?
- Did you know sunshine has been linked to macular degeneration, eyelid cancer, cataracts, pterygium and keratitis?
- Did you know that these are only some of the diseases and that sun damage to the eyes is cumulative and starts early?

Renee Resler has been a successful inventor, entrepreneur and business veteran for more than 25 years. FRUBI® SHADES, her most recent development, is a culmination of her years of experience and her ability to understand the needs of consumers and to create exciting, innovative useful “niche” products.
Resler, who began her career after business school in New York City has been designing, developing and holds numerous patents for her innovative, financially profitable nail care products while successfully serving as an independent consultant. She has consistently and accurately predicted and fostered trends in every aspect of the nail care industry and her products are currently sold in over 20,000 stores in both the USA and Europe .
Resler’s expertise continues to be sought by companies in a variety of industries. She is inspired and motivated by a desire to offer products that have a purpose and that will improve the quality of life for consumers. FRUBI® SHADES is that type of product. The PROTECT THEIR EYES Campaign she co-founded with her partner, Gary Hall, M.D., will increase public awareness of the benefits and important need for even the youngest children to wear eye protection when outdoors.
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