products > The Safe Sporter™ Stainless Steel Sports Bottle by Kid Basix
The Safe Sporter™ Stainless Steel Sports Bottle by Kid Basix
The Safe Sporter™ Stainless Steel Sports Bottle by Kid Basix
In a world awash in plastic bottles, The Safe Sporter™ is a return to well thought out simplicity.
The Safe Sporter™ comes in two sizes:
- 12oz, perfect for kids' lunchboxes
- 16oz, for older kids with higher hydration needs
12oz Styles
Blue, Fuchsia, Lime
  
16oz Styles
Blue, Marigold, Sea Green
  
-
Mud Cap: Keeps the spout clean when not in use.
-
Stainless Steel Vessel: Made of food grade 304 stainless steel. No BPA, no phthalates, no more plastic water bottles. Clean in/Clean out.
-
Plastic "Coaster": Yes, it really acts like a coaster, and it fits in a cup holder.
-
Pull Spout: Sports spout is an easy pull design that even youngsters can open
-
Wide Mouth: For easy cleaning. Also comes in handy when you want to add a few ice cubes.
-
TPR Sleeve: Provides insulation for hands.
Why Stainless?
The entire family of Kid Basix stainless steel drink ware – The Safe Sippy™ no-spill cup, The Safe Starter™ baby bottle and The Safe Sporter™ water bottles – was created in response to the growing body of emerging scientific evidence about the dangers of toxic chemicals used to make many plastics. It has been well documented that Bisphenol A (BPA) is the most worrisome of these chemicals, but other chemicals now being studied are now also cause for concern.
We chose stainless steel because it is clean, stable and durable. Because stainless steel is stable and inert, it does not interact with the foods and fluids it comes into contact with. So what you put in is what you get out. Stainless steel is also one of the most easily recycled materials on earth, making The “Safe” brand of drink ware a smart and green choice in a world trying to reduce plastic waste.
About Plastic Chemicals:
Bisphenol A (BPA). A chemical used to make plastic shatterproof, BPA mimics the human hormone estrogen and has been linked to a number of serious health issues, including: early onset of puberty and sexual maturation in females; changes in gender-specific behaviors; ADHD; breast tumors; decreased testosterone; decreased sperm production; learning disabilities; and prostate cancer.
DEHA. A “plasticizer” (plastic softener), DEHA exposure is linked to negative effects on the liver, kidney, spleen, bone formation and weight. It is also a possible human carcinogen that attacks the liver.
Phthalates. Another “plasticizer” used to soften plastics, phthalates have been shown to disrupt hormonal balances. In 2005 the European Parliament partially or totally banned six separate phthalates for use in children’s toys. Phthalates have been linked to cancer, dramatic changes in male sexual characteristics when exposure takes place in utero (during pregnancy), premature breast development in young girls and lowered sperm count in males.
Bret Plate
Bret Plate is the founder of Kid Basix, though his business card does not list a title. Since The Safe Sippy™ is the first product brought to market by Kid Basix, calling oneself CEO seems a little high-fallutin'.
Bret began his career in advertising, winning many awards, including three Clio’s, for his work in such diverse businesses as retail, department store chains, banking, the automotive industry, health and beauty products, mortgage lending and financial services. He also spent over a decade in the film business as a screenwriter.
Bret holds a Bachelor of Arts degree from the UCLA School of Motions Picture/Television. He has an M.B.A. from The Anderson School at UCLA, with an emphasis in entrepreneurial studies. He resides just outside Los Angeles with his wife, two children, two dogs and a family of lizards living on the side of the house near the bougainvillea.
Bret writes novels in what passes for his spare time. His first book is due out in 2008.
Susan Soja
Susan Soja has been active in children’s marketing for the past 17 years. She began her career at Simon Marketing, on the Happy Meal toy account. She subsequently worked at a series of increasingly influential marketing and sales positions for Mattel (NYSE: MAT) and the global promotional marketing firm EMAK Worldwide (NASDAQ: EMAK). [Susan likes adding the stock symbol because her mom thinks it’s “fancy” and if it makes Mom happy, why not?] Susan also has worked at several kid-related Internet start-ups, including CraniaMania and Your Own World, where she was responsible for leading the branding, advertising and promotion of the services.
After the birth of her son, Susan decided to abandon hawking Hot Wheels and Happy Meals and do something socially constructive with her career. She became enthralled with The Safe Sippy™ cup and its health benefits for kids after hearing about it through the Anderson School alumni network. She then began stalking Bret until he agreed to partner with her.
Susan holds a Bachelor of Arts degree in Business Economics with Honors from University of California, Santa Barbara and an MBA from The Anderson School at University of California, Los Angeles. She resides in Los Angeles with her husband and toddler son. When she is not working or caring for her son, whom she is convinced is a genius because he squealed in delight the first time he saw our packaging prototype, Susan likes to rollerblade along Santa Monica beach
 Share this great find with another Mom
Also see: |
