Andria Sgro’s life and dreams changed forever when she learned she was pregnant with her first son. Andria, who once enthusiastically worked as a CPA, quickly forgot about the world of numbers and analytics with one glance at her little one. Never was she so fulfilled or content than in her new role as Mama.

It was in her new role as stay-at-home Mom that she conceived the idea for the Shower Hug. “The idea struck me when I was struggling to comfortably shower in the early days of motherhood and breastfeeding. My breasts were so engorged and tender, and my nipples were cracked and bleeding. The force of the shower sprays hitting my chest was just too painful to tolerate. My solution at the time was to hold a heavy towel over my chest with one hand, while I shampooed, conditioned, soaped and shaved with the other. I had looked forward to the solitude of a long, hot shower all day, but as soon as I stepped in, I was hurrying to get out.”

Andria founded Belmama & Cherub and began production of the Shower Hug in 2006, just one day after her son’s first birthday. She treasures each day, knowing life’s most beautiful gifts are beside her in her husband and children. “As a stay-at-home enterprising Mom, work gets done at the strangest hours, but I love working on ‘mommy-care’ products. Moms don’t put themselves first, it’s not in a Mom’s nature to do so, and that’s why I am here! To provide Moms just a portion of the TLC they selflessly give every day.”